The NFL and Sirius XM agreed today to extend their satellite broadcasting and marketing agreement 5 more years through the 2016 Super Bowl. In 2004 Sirius signed a landmark 7-year, $220 million contract with the NFL to carry every game live nationwide, and be the official radio partner of the league. Financial terms of today’s extension were not disclosed.
“We are pleased to continue our partnership with Sirius XM,” said Steve Bornstein the NFL’s executive vice president of media. “They have been an excellent partner and have become part of NFL fans’ daily lives, not only on game day, but also throughout the year.”
As a long-time subscriber to Sirius XM, I am thrilled with this news. As part of the extension, Sirius XM will continue to broadcast a 24-hour dedicated NFL Radio station on channel 124. For Football fans, Sirius NFL radio is irreplaceable. Their lineup of analysts includes some of the biggest names in the sport – former players like Rich Gannon, Jim Miller and Tim Ryan, balanced out with former team executives like Pat Kirwan and Gil Brandt. These guys aren’t limited to :30 second soundbites, they go in-depth and bring the audience a much deeper dissection of the game. I’ve been involved in covering the NFL for over a decade and I’ve learned more from listening to Sirius NFL Radio than any other source.
“The NFL has been and will continue to be one of the major tent poles of Sirius XM’s lineup,” Sirius president and chief content officer Scott Greenstein said. “Sirius and XM will give fans around the country a fully portable and comprehensive way to follow their favorite team and everything happening around the league.”
For skeptics that believe Sirius XM is nothing more than Howard Stern and a lineup of commercial free music – think again.
Brian Clapp is the founder of 
