Are Super Bowl Ads Still Worth It?

This Sunday is “Super Bowl Sunday” and that term is not just referring to the championship game of the National Football League.  Super Bowl Sunday is also a critical day for advertising creative directors as their top commercials are on display for the largest TV audience of the year. The Super Bowl is a unique […]


ESPN’s Tom Jackson has Lost all Credibility

After the Jets dispatched of the favored Patriots in the AFC divisional round of the NFL playoffs, Jets linebacker Bart Scott sounded off. Scott started his long post-game rant with, “To all the nonbelievers, especially you Tom Jackson!” aiming his displeasure at the ESPN analysts 30-10 prediction favoring the Patriots. In an interview on ‘Mike […]


NFL Films: Top 100 Greatest Players Available to Own

It’s a proven fact, everybody loves a list. If you are producing content, whether it’s for TV or for your facebook status, your goal is to create something people will talk about. NFL Films knows this better than anyone, their production of  ‘The Top 100: NFL’s Greatest Players’  has had NFL fans buzzing since it’s debut last fall on NFL Network. Now the epic 10-hour production is […]


2010 ESPN’s Most Viewed Year

Despite turning 30 this year, ESPN hasn’t gone through the normal malaise and mental anguish most of us do when we leave our 20′s. No weight gain, no thinning hair, no settling for what’s comfortable. In fact, the ESPN family of networks just posted their most-viewed year and their most watched 4th quarter ever, according to Nielsen. The 4th […]


Tuesday Night Football Dominates the Night

While the merits of canceling the Vikings-Eagles game on Sunday night due to a pending snowstorm can still be debated, (Governor Rendell do you have a feeling on the matter?) what can’t be argued is the results. NBC scored it’s highest week 16 Football ratings ever with 23.7 million viewers tuning in, according to an NBC […]


How ESPN Monday Night Football Adjusted in Minnesota

Producing a live event the size of Monday Night Football is hard work. Under normal circumstances the production crew will begin game preparations on Thursday for a Monday night game. Imagine that, it takes 4 days of preparation, set-up and testing for one game. There were not normal circumstances for the final game of week […]


Favre Loses Another Record

The NFC East battle between the Eagles and Cowboys beat out Brett Favre’s return to Lambeau field as the most watched “Sunday Night Football” game ever. Well over 25 million viewers tuned in to watch Mike Vick and the Eagles defeat the Cowboys 30-27, surpassing the Vikings-Packers audience last year by approximately 50,000 viewers.    As if things […]


How did Fox Sports get the Shot of the Year?

By now we have all seen the jaw-dropping video of the Metrodome roof collapsing under the weight of a snowstrom that dropped 17 inches in under 24 hours, but did anyone else wonder how Fox Sports had a camera rolling at just the right moment?  Usually, credit for an incredible piece of video goes to […]

Job/Career Fairs

Atlanta Thrashers Host Sports Sales Combine

Looking for your big break into the Sports Industry? Don’t miss your chance to be discovered by the pros! Join the Atlanta Hawks and Atlanta Thrashers for a Sports Sales Combine at Philips Arena January 14 – 16, 2011. This innovative sales training program combines real life experience with career development opportunities, making it a […]

College Football

Best Gifts for the Football Fan in Your Life

Top Gifts for the Football Fan in your life, as voted on by the editors of Part 2 of a week long series, tomorrow will focus on Top Gifts for the Basketball Fan in your life. If your football fan cheers for the Patriots, well you’re off the hook,  they got their present last night.  Best Football Books Released […]


Ratings for King’s Return beat King of Sports

It is very rare for NBA TV ratings to beat NFL ratings in our current sports landscape, where the NFL is king. But for LeBron James’ return to Cleveland Thursday night, TNT’s telecast garnered a 5.0 overnight rating. That earned 22% higher viewership than NFL Network’s showing of the Eagles vs Texans – this according […]

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