Cleveland Browns the Focus of New Travel Channel Show

Forget exotic shoots on location in Bora Bora, the Travel Channel is channeling their inner-Americana in NFL Road Tested: The Cleveland Browns.

Premiering December 4th at 10 pm, the joint production between NFL Films and RIVR media will highlight the Browns as they prepare to play in New York, Baltimore, Dallas, Oakland, Denver and Pittsburgh, according to Broadcasting & Cable.

New Browns owner Jimmy Haslam is believe to be at the forefront of the deal.

Haslam, who hails from Knoxville, TN, same as Travel Channel parent company Scripps Networks Interactive, is intent on raising the profile of his newly acquired franchise.

“This show will offer viewers a great perspective of the inner-workings of an NFL team and what it takes to support a team,” Haslam said in a statement. “With Travel Channel working alongside NFL Films and RIVR Media, we expect that this will be first-class production.  We are excited about what this will mean to Northeast Ohio, the Browns and our fans.”

The Travel Channel had to make a programming splash after losing headliner Anthony Bourdain to CNN, and who better to partner with than the NFL, the most dominant force in all of television.

“This series is a first-of-its-kind program providing an exclusive pass to NFL fans during the season,”   said Andy Singer, general manager of the Travel Channel. “This is an emotionally-charged world.  Now, viewers will get a never-before-seen opportunity to see what it’s like for players to live on the road, often away from their families.  We’ll hear from the players themselves, coaches and scores of support staff in multiple cities.”

Singer added, “Working with the Emmy award-winning storytellers from NFL Films, NFL Road Tested: The Cleveland Browns will take viewers beyond the gridiron and inside the action that happens between games as the storied franchise attempts to return to football greatness.”