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U.S. Local TV Market Rankings

Ranked by Number of TV Households per Designated Market Area (DMA)

As Of September 1, 2012


2011 RankDesignated Market Area (DMA)# of TV Households
1 New York 7,384,340
2 Los Angeles 5,613,460
3 Chicago 3,484,800
4 Philadelphia 2,949,310
5 Dallas-Ft. Worth 2,588,020
6 San Francisco – Oakland – San Jose 2,502,030
7 Boston (Manchester) 2,366,690
8 Washington, DC 2,359,160
9 Atlanta 2,326,840
10 Houston 2,215,650
11 Detroit 1,845,920
12 Seattle-Tacoma 1,818,900
13 Phoenix 1,812,040
14 Tampa – St. Petersburg 1,806,560
15 Minneapolis – St.Paul 1,728,050
16 Miami-Ft.Lauderdale 1,621,130
17 Denver 1,566,460
18 Cleveland-Akron 1,485,140
19 Orlando-Daytona Beach 1,453,170
20 Sacramento-Stockton-Modesto 1,387,710
21 St.Louis 1,243,490
22 Portland, OR 1,182,180
23 Pittsburgh 1,165,740
24 Raleigh-Durham 1,150,350
25 Charlotte 1,136,420
26 Indianapolis 1,089,700
27 Baltimore 1,085,070
28 San Diego 1,075,120
29 Nashville 1,014,910
30 Hartford – New Haven 996,550
31 Kansas City 931,320
32 Columbus, OH 930,460
33 Salt Lake City 917,370
34 Milwaukee 902,190
35 Cincinnati 897,890
36 San Antonio 881,050
37 Greenville-Spartanville-Asheville 846,030
38 West Palm Beach-Ft. Pierce 794,310
39 Grand Rapids – Kalamazoo 720,150
40 Las Vegas 718,990
41 Oklahoma City 718,770
42 Birmingham 717,530
43 Harrisburg-Lancaster-Lebanon-York 716,990
44 Norfolk – Portsmouth – Newport News 709,730
45 Austin 705,280
46 Greensboro – High Point 695,100
47 Albuquerque – Santa Fe 691,450
48 Louisville 670,880
49 Memphis 662,830
50 Jacksonville 659,170
51 New Orleans 641,550
52 Buffalo 632,150
53 Providence – New Bedford 606,400
54 Wilkes Barre – Scranton 581,020
55 Fresno – Visalia 576,820
56 Little Rock – Pine Bluff 561,760
57 Richmond – Petersburg 553,390
58 Albany – Schenectady – Troy 540,050
59 Tulsa 526,960
60 Mobile – Pensacola – Ft. Walton 525,990
61 Knoxville 520,890
62 Ft. Myers – Naples 502,050
63 Dayton 498,270
64 Lexington 485,630
65 Charleston – Huntington 455,490
66 Wichita – Hutchinson 450,300
67 Flint – Saginaw – Bay City 446,010
68 Roanoke – Lynchburg 445,470
69 Green Bay – Appleton 441,800
70 Tucson 438,440
71 Honolulu 437,790
72 Des Moines – Ames 427,860
73 Spokane 420,640
74 Springfield, MO 414,570
75 Omaha 414,060
76 Toledo 409,550
77 Columbia, SC 398,510
78 Rochester, NY 395,680
79 Huntsville – Decatur, FL 390,590
80 Portland – Auburn, ME 389,530
81 Paducah – Cape Girard 388,340
82 Shreveport 384,410
83 Champaign – Springfield – Decatur 378,720
84 Syracuse 377,550
85 Madison 376,670
86 Harlingen – McAllen 364,160
87 Chattanooga 353,710
88 Waco – Temple – Bryan 349,540
89 Colorado Springs – Pueblo 343,990
90 Cedar Rapids – Waterloo – Dublin 342,610
91 El Paso 339,130
92 Savannah 334,750
93 Jackson, MS 331,500
94 Baton Rouge 329,620
95 South Bend – Elkhart 319,860
96 Tri-Cities (TN-VA) 319,060
97 Burlington – Plattsburgh 316,910
98 Charleston, SC 316,080
99 Davenport – R. Island – Moline 303,800
100 Greenville – Washington 303,280
101 Ft. Smith – Springfield 297,590
102 Johnstown – Altoona 288,100
103 Myrtle Beach – Florence 285,550
104 Evansville 284,040
105 Lincoln – Hastings 276,790
106 Talahasseee – Thomasville 273,120
107 Tyler – Longview 268,150
108 Reno 265,600
109 Ft. Wayne 265,390
110 Youngstown 260,000
111 Boise 259,090
112 Sioux Falls 261,530
113 Augusta – Aiken 257,730
114 Springfield – Holyoke 252,950
115 Lansing 251,140
116 Peoria – Bloomington 244,050
117 Fargo – Valley City 243,890
118 Montgomery – Selma 241,930
119 Traverse City – Cadillac 241,800
120 Macon 241,170
121 Eugene 235,570
t-122 Santa Barbara – San Luis Obispo 231,950
t-122 Yakima – Pasco – Richland – Kennewick 231,950
124 Lafayette, LA 229,320
125 Monterey – Salinas 224,240
126 Bakersfield 221,740
127 Columbus, GA 216,920
128 La Crosse – Eau Claire 211,670
129 Corpus Christi 203,730
130 Amarillo 197,110
131 Chico – Redding 191,500
132 Wilmington 188,420
133 Columbus – Tupelo 184,990
134 Wausau – Rhinelander 179,450
135 Rockford 179,240
136 Topeka 176,160
137 Monroe – El Dorado 175,960
138 Columbia – Jefferson City 173,640
139 Duluth – Superior 169,610
140 Medford – Klamath Falls 167,820
141 Beaumont – Port Arthur 167,110
142 Lubbock 159,840
143 Wichita Falls – Lawton 158,500
144 Salisbury 157,830
145 Anchorage 156,280
146 Erie 155,190
147 Sioux City 154,830
148 Palm Springs 154,560
149 Joplin – Pittsburg 151,200
150 Albany, GA 150,110
151 Minot – Bismarck 150,000
152 Odessa – Midland 147,730
153 Rochester – Mason City – Austin 143,330
154 Terre Haute 139,600
155 Bangor 138,040
156 Bluefield – Beckley – Oak Hill 134,410
157 Binghampton 133,420
158 Wheeling – Steubenville 130,110
159 Panama City 129,390
160 Biloxi – Gulfport 128,300
161 Sherman – Ada 126,930
162 Idaho Falls – Pocatello 125,710
163 Gainesville 123,430
164 Abilene – Sweetwater 114,080
165 Yuma – El Centro 113,230
166 Missoula 113,010
167 Hattiesburg – Laurel 109,950
168 Billings 109,730
169 Dothan 107,110
170 Clarksburg – Weston 106,480
171 Quincy – Hannibal – Keokuk 103,520
172 Utica 102,890
173 Rapid City 98,020
174 Elmira – Corning 95,530
175 Lake Charles 94,610
176 Jackson, TN 93,090
177 Watertown 92,590
178 Harrisonburg 90,260
179 Alexandria, LA 89,280
180 Marquette 84,640
181 Jonesboro 80,740
182 Bowling Green 78,780
183 Charlottesville 74,340
184 Laredo 72,590
185 Grand Junction – Montrose 70,580
186 Meridian 68,860
187 Butte – Bozeman 67,180
188 Greenwood – Greenville 66,410
189 Lafayette, IN 66,240
190 Great Falls 65,930
191 Twin Falls 64,100
192 Bend, OR 62,950
193 Parkersburg 62,620
194 Eureka 59,610
195 Cheyenne – Scottsbluff 56,350
196 San Angelo 55,820
197 Casper – Riverton 55,270
198 Mankato 52,530
199 Lima 51,240
200 Ottumwa – Kirksville 46,730
201 St. Joseph 46,180
202 Fairbanks 37,920
203 Zanesville 32,940
204 Victoria 31,560
205 Presque Isle 29,250
206 Helena 28,260
207 Juneau 26,320
208 Alpena 16,910
209 North Platte 14,720
210 Glendive 4,050

 * These are Nielsen estimates of local television market sizes updated as of September 1, 2012

What are Designated Market Areas (DMA)? A Designated Market Area (DMA) is a geographic area defined by Nielsen that makes up a particular television market. These counties comprise the major viewing audience for the television stations located in their particular metropolitan area. For the most part, the metropolitan areas correspond to the standard metropolitan statistical areas defined by the Federal Government Office of Management and Budget. The Designated Market Areas (DMA’s) do not overlap, and every county in the United States belongs to only one Designated Market Area. Designated Market Areas are used in the evaluation of audience data as well as in the planning and buying of media.


Copyright © 2011 The Nielsen Company. All Rights Reserved





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