Video: How Long Should I Make My Demo Reel?

The “One Minute Drill” is a weekly video series full of tips and tricks for getting ahead in the sports broadcasting industry. In this edition, founder Brian Clapp answers a question directly from our Facebook page, submitted by Todd Warner a senior at Marquette University and aspiring Sports Reporter.

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Video Transcript: How Long Should I Make My Demo Reel?

We got a really good question on our Facebook page from Todd Warner, Todd is a senior at Marquette University and he wanted to know how long he should make his Sports Reporter demo reel.

A standard demo reel is about 4-5 minutes long, but if you’re just starting out, just graduating college, and you don’t have enough quality material to go a full 4-5 minutes that is ok. Stick with your best two minutes.

Here’s the thinking – when I watch demo reels as a news director, I know in the first 30 seconds if I want to watch more or if I’m just going to move on to the next person. If you hook me in that first 30 seconds take me up to the two minute mark with good quality stuff and leave me wanting more. That is way better than stretching it out, putting lesser quality material on the back end which will make me start to question myself as I watch through the entire demo reel.

You’re always better off delivering your best 2 minutes of material and stopping there, versus filling in to fill 4 or 5 minutes and have the overall quality start to dip down.

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Article by Brian Clapp

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